This site is designed to educate and inform the motives and success of the no make up beauty campaign.

To give a little introduction on the no make-up beauty campaign, it was originally created by the Australian cancer council. This was an effort to not only raise awareness and money for thousands of cancer patients but, it was also a dagger on societal norms. For instance, the call for all women to post selfies without their makeup elevated their confidence and shadowed the effect that it had on them. Support from all over the world, including men, showed the beauty of people uniting for a cause while also deafening the social beauty strains that women had to conquer.